Optimization of Corporate Social Responsibility Funds Through Partnership Strategies at Puskesmas Muara Jawa, East Kalimantan in 2019

DOI

10.2991/ahsr.k.200215.046How to use a DOI?

Keywords

CSR, partnership, public health program

Abstract

Corporate Social Responsibility (CSR) is defined as a corporation’s responsibility towards stakeholders to minimize negative impacts and maximize positive impacts which includes economic, social/health, and environmental aspects (triple bottom line). Although there is an increasing trend in the contribution of CSR towards health services in Indonesia, its participation in the public health programs is still low. This study aimed to determine the strategy of Puskesmas Muara Jawa in optimizing CSR funds and improving activities that initially aimed to create a good corporate image into programmed and structured activities. This study was a qualitative study conducted at the Puskesmas Muara Jawa during June – July 2019. We involved 8 informants from the Puskesmas, the District Health Office, community leaders and companies in this study. Puskesmas Muara Jawa was conducting partnership and synergy strategies through the socialization of the approach to health problems from an ecological perspective during the sub-district Musrenbang. Several steps were conducted starting from assessment, matching perception, role regulation and intensive communication to all stakeholders, partnering and collaborating in informing programs that had an impact on improving public health. Infrastructure programs in the health sector such as construction and renovation of supporting facilities for health services, clean water facilities, and renovation of Posyandu and Polindes still existed. However, programmed activities such as healthy homes monitoring, STBM triggering and monitoring of STBM villages had also been realized with an allocation of Rp. 52.185,000.Increasing CSR funds for programmed and structured public health activities can be done through partnership strategies by utilizing sub-district planning mechanism through Musrenbang activities.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rahmat Bakhtiar
AU  - Muhammad Mufid
PY  - 2020
DA  - 2020/02/22
TI  - Optimization of Corporate Social Responsibility Funds Through Partnership Strategies at Puskesmas Muara Jawa, East Kalimantan in 2019
BT  - Proceedings of the 4th International Symposium on Health Research (ISHR 2019)
PB  - Atlantis Press
SP  - 241
EP  - 246
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.200215.046
DO  - 10.2991/ahsr.k.200215.046
ID  - Bakhtiar2020
ER  -