The Impact of Internet Marketing on the Profitability of Yifeng Pharmacy
Authors
Xiaofeng Tian1, *, Luyao Duan1, Siqi Ying1
1Evergrande School of Management, Wuhan University of Science and Technology, Wuhan, Hubei 430081, China
*Corresponding author. Email: 88935661@qq.com
Corresponding Author
Xiaofeng Tian
Available Online 20 January 2022.
- DOI
- 10.2991/assehr.k.220107.026How to use a DOI?
- Keywords
- Internet marketing; Pharmaceutical industry; Yifeng Pharmacy
- Abstract
To analyze the impact of Internet marketing on Yifeng Pharmacy, this paper adopts a comparative analysis method to explore the changes and reasons of the profitability index of Yifeng Pharmacy between 2018 and 2020. The results indicate that the multi-platform online stores could expand sales, improve profitability, and create scale effects. However, they also bring about problems like the decline of gross margin, industrial policy risks, and market competition. Therefore, relevant recommendations are proposed in this paper.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiaofeng Tian AU - Luyao Duan AU - Siqi Ying PY - 2022 DA - 2022/01/20 TI - The Impact of Internet Marketing on the Profitability of Yifeng Pharmacy BT - Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021) PB - Atlantis Press SP - 141 EP - 144 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220107.026 DO - 10.2991/assehr.k.220107.026 ID - Tian2022 ER -