Research on the Consumers Purchase Demand of VR Equipment in Chinese Market

DOI

10.2991/iserss-19.2019.148How to use a DOI?

Keywords

VR device, market survey, virtual reality industry, purchase demand

Abstract

This paper starts from consumers’ behavioral characteristics and rules, and conducts an empirical study on consumers’ cognition and purchase intention of VR devices by taking potential VR devices buyer as the research objects. Online questionnaire and field questionnaire are adopted. Through the analysis of the survey results, it is found that consumers have a general awareness of VR devices and are not willing to purchase them. Price, performance, comfort level and understanding level are the main factors restricting consumers from purchasing VR glasses. Suggestions for product innovation and development are put forward based on the research results.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meimei Cao
AU  - Yi Feng
PY  - 2019/06
DA  - 2019/06
TI  - Research on the Consumers Purchase Demand of VR Equipment in Chinese Market
BT  - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019)
PB  - Atlantis Press
SP  - 381
EP  - 384
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-19.2019.148
DO  - 10.2991/iserss-19.2019.148
ID  - Cao2019/06
ER  -