Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path

DOI

10.2991/iserss-18.2018.31How to use a DOI?

Keywords

Innovation and Entrepreneurship Education, Professional Education, Marketing, Fusion mode

Abstract

Against the background of "double-creation", major universities and colleges explore the deep-integration mode of innovation-entrepreneurship education and professional education(The following uses innovation-entrepreneurship education). This article starts with the concept and relationship of innovation-entrepreneurship education and professional education, analyzes the necessity of the integration of marketing specialty and innovation-entrepreneurship education, and proposes three implementation paths for the integration of innovation-entrepreneurship education and marketing professional education, with a view to innovation-entrepreneurship education. In-depth development brings theoretical basis.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingan Li
AU  - Hui Guan
AU  - Lihong Song
PY  - 2018/07
DA  - 2018/07
TI  - Integration of Innovation and Entrepreneurship Education and Marketing Professional Education Implementation Path
BT  - Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
SP  - 116
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-18.2018.31
DO  - 10.2991/iserss-18.2018.31
ID  - Li2018/07
ER  -