Reform and Practice of Business English Letter Writing Project-Based Teaching under the Guidance of Production-Oriented Approach

DOI

10.2991/978-2-38476-126-5_112How to use a DOI?

Keywords

Business English Letter Writing; Production-Oriented Approach; Project-Based Teaching; Teaching Reform and Practice

Abstract

Business English Letter Writing is a course for Business English and International Trade majors requiring the integration of theory and practice. Despite of substantial teaching reforms conducted, there are still large room for improvement. This paper analyzes the application of Production-Oriented Approach, a new English teaching theory proposed by professor Wen Qiufang, in the project-based teaching reform of Business English Letter Writing course. Findings are that Production-Oriented Approach is an effective way to enhance teaching outcomes and this attempt proves to be a success.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhen Zhang
PY  - 2023
DA  - 2023/10/31
TI  - Reform and Practice of Business English Letter Writing Project-Based Teaching under the Guidance of Production-Oriented Approach
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 1016
EP  - 1021
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_112
DO  - 10.2991/978-2-38476-126-5_112
ID  - Zhang2023
ER  -