Research on Factors Influencing Health Information Sharing Behavior among Elderly Users in Mobile UGC Communities

DOI

10.2991/978-2-38476-126-5_146How to use a DOI?

Keywords

UGC; Health information; Willingness to share behavior; Health communication

Abstract

Based on the theory of planned behavior and the health belief model, this paper constructs a research model, adopts network questionnaire to investigate middle-aged and elderly users in mobile UGC community, uses linear regression analysis to verify the influencing factors of users’ behavioral willingness to share health information, and analyzes each factor and its influencing path. The results show that in mobile UGC communities, the general process of behavioral willingness to share health information is affected by behavioral attitude, social identity, perceived benefits and other factors. This study enriches the current research on factors influencing behavioral willingness to share health information in mobile UGC communities.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tian Zhang
PY  - 2023
DA  - 2023/10/31
TI  - Research on Factors Influencing Health Information Sharing Behavior among Elderly Users in Mobile UGC Communities
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 1334
EP  - 1340
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_146
DO  - 10.2991/978-2-38476-126-5_146
ID  - Zhang2023
ER  -