Digital Transformation Dilemma and Path of Agricultural Science Journals

Take “Rural Know-all” For Example

DOI

10.2991/assehr.k.210806.204How to use a DOI?

Keywords

Agricultural Science Popularization Journal, ”Rural Know-all”, Journal Digital Transformation

Abstract

With the continuous sinking of mobile Internet and the digital turn of user reading, mass paper journals have completed the digital and mobile transformation. “Rural Know-all”, which focuses on agriculture, rural areas and farmers and has made brilliant achievements in the paper media era, has also been trying to transform digitalization in recent years. Article based on case research and interview method, combing the “Rural Know-all” in recent years to build WeChat public platform, electricity platform, mobile phone and other digital to practice, but limited by the concept, profit model, audience media literacy, editor digital skills, transformation has not achieved the ideal effect. Based on this, the bottom-up change of ideas, expand profit channels, enhance profitability, clear positioning, achieve precision communication, the introduction of digital talent, outsourcing digital links and other countermeasures may help its transformation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Jigang
AU  - Zhan Yi
PY  - 2021
DA  - 2021/08/09
TI  - Digital Transformation Dilemma and Path of Agricultural Science Journals
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 1085
EP  - 1088
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.204
DO  - 10.2991/assehr.k.210806.204
ID  - Jigang2021
ER  -