Analysis of Officials’ Livestreaming Sales of Agricultural Products

DOI

10.2991/assehr.k.200826.100How to use a DOI?

Keywords

consumption helps farmers, get rid of poverty, Livestreaming Economy, Officials’ Livestream E-commerce, livestreaming celebrities, poverty reduction, rural revitalization

Abstract

In recent years, with the rapid development of the Internet economy, online livestream E-commerce became quite popular. To get rid of poverty, the government report points out that it is important to carry out “Internet+Poverty Reduction” Mode. Many officials become livestreaming celebrities to represent their countryside and help the farmers to sell local goods, especially the agricultural goods. With the local officials’ pitching into the work, many goods sell better than before. To push forward the effect of livestream E-commerce, to realize the value of local officials’ livestream E-commerce and to help the strategy of getting rid of poverty, this thesis analyzes this phenomenon, points out the related problems and gives some suggestions.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zeng Sishi
AU  - He Jiaqi
PY  - 2020
DA  - 2020/08/28
TI  - Analysis of Officials’ Livestreaming Sales of Agricultural Products
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 501
EP  - 503
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.100
DO  - 10.2991/assehr.k.200826.100
ID  - Sishi2020
ER  -