Analysis on the Modular Teaching of International Marketing Course Based on Development of China’s Higher Education Service Trade

DOI

10.2991/assehr.k.200826.134How to use a DOI?

Keywords

International Marketing Course, Modularized Teaching, Modules of Employable Skills(MES), Higher Education Service Trade

Abstract

China’s higher education service trade has developed rapidly in recent years. On the whole, it generates low revenues despite of its large scale when compared with developed countries[1]. In the era of Hainan’s deepening of its all-round reform and opening-up, the superiority of modular teaching methodology has become increasingly prominent in response to the curriculum construction of applied undergraduate colleges and universities. Based on the actual situation in Hainan and the Modules of Employable Skills(MES) teaching concept, this article designs the modular construction of the International Marketing course in detail with a view to cultivating application-oriented marketing talents with comprehensive qualities and capabilities that meet the actual needs of the society.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yao Li
PY  - 2020
DA  - 2020/08/28
TI  - Analysis on the Modular Teaching of International Marketing Course Based on Development of China’s Higher Education Service Trade
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 669
EP  - 672
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.134
DO  - 10.2991/assehr.k.200826.134
ID  - Li2020
ER  -