Proceedings of the International Science and Technology Conference "FarEastСon" (ISCFEC 2019)

The Strategy of Geographical Diversification of Sales as a Means of Increasing the Competitiveness of an Industrial Enterprise

Authors
Y.Y. Kostyukhin, A.V. Zhaglovskaya, G.V. Timohova
Corresponding Author
Y.Y. Kostyukhin
Available Online May 2019.
DOI
10.2991/iscfec-19.2019.109How to use a DOI?
Keywords
Increasing the competitiveness, corporate diversification, strategy.
Abstract

Diversification strategy is a marketing strategy that allows the company to identify and develop additional business areas that differ from the current products and services. In the context of growing competition, the strategy of diversification of production becomes an excellent tool for risk management; it avoids excessive focus on one direction of the company's work. When properly implemented, the diversification strategy helps to maintain the company's efficiency and profits during the economic downturn, stagnation or a sharp change in the principles of the industry. The strategy can bring clear benefits to the firm and improve business stability, but requires a detailed assessment of the company's internal resources, environmental factors and in-depth knowledge of market trends. In this article we will tell you about the possible types and classification of corporate diversification strategies.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the International Science and Technology Conference "FarEastСon" (ISCFEC 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
10.2991/iscfec-19.2019.109
ISSN
2352-5428
DOI
10.2991/iscfec-19.2019.109How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Y.Y. Kostyukhin
AU  - A.V. Zhaglovskaya
AU  - G.V. Timohova
PY  - 2019/05
DA  - 2019/05
TI  - The Strategy of Geographical Diversification of Sales as a Means of Increasing the Competitiveness of an Industrial Enterprise
BT  - Proceedings of the International Science and Technology Conference "FarEastСon" (ISCFEC 2019)
PB  - Atlantis Press
SP  - 385
EP  - 388
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscfec-19.2019.109
DO  - 10.2991/iscfec-19.2019.109
ID  - Kostyukhin2019/05
ER  -