The Image of the Territory as a Factor of Regional Tourism Development

DOI

10.2991/iscfec-19.2019.33How to use a DOI?

Keywords

Tourism, tourist image, Kemerovo region, the core of image for-mation, tourist and recreational areas.

Abstract

The problem discussed in the article is positioning the Kemerovo region on external and internal tourist market through the promotion of the tourist image. The regional strategy for tourism development, given the increasing economic significance of this sector in the region, as well as the communication of the tourist attractiveness of general attractiveness of Kuzbass is estimated. The authors have been analyzed the notion of «tourist image's core» on example of separate recreational areas of Kemerovo region, reflecting the tourist specialization of each of them. Currently, the core of tourist image’s formation of the territory in these areas are not indicated in the literature. As the core can serve as a popular tourist objects direction, annual event, unusual natural phenomenon, because it is the center of attraction of tour-ists to the territory. The results of research showed that the cores of some recreational areas are already centers of attraction of tourists not only in this area but also as a whole in region, howev-er, cores of other recreational areas are inferior in popularity. Promotion of the tourist image allows to expand the strategic directions of region’s economic development.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - O.A. Brel
AU  - P.Ju. Kayzer
PY  - 2019/05
DA  - 2019/05
TI  - The Image of the Territory as a Factor of Regional Tourism Development
BT  - Proceedings of the International Science and Technology Conference "FarEastСon" (ISCFEC 2019)
PB  - Atlantis Press
SP  - 124
EP  - 127
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscfec-19.2019.33
DO  - 10.2991/iscfec-19.2019.33
ID  - Brel2019/05
ER  -