Behavior Management Based on Psychological Services

DOI

10.2991/aebmr.k.201205.117How to use a DOI?

Keywords

Behavior management, consumer buying behavior, psychological aspects of consumer behavior management, emotions, experience economics, neuromarketing

Abstract

The article describes the features of consumer behavior management based on taking into account the psychological aspects of making a consumer choice in the modern experience economy. Emphasis is placed on emotions as a psychological basis for managing consumer behavior when making a choice. It is shown that the activation of the mental functions of sensations, attention, memory, thinking, imagination are associated with emotions and affects behavior, perception, involvement in the processing and processing of information. The reflective, motivating, tracing, evaluative functions of emotions play a role in preparing for the purchasing activity of consumers. Emotions need to be maintained, taken into account, and managed while accompanying the consumer in the shopping process.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - O.I. Shmyreva
AU  - A.N. Sova
PY  - 2020
DA  - 2020/12/07
TI  - Behavior Management Based on Psychological Services
BT  - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)
PB  - Atlantis Press
SP  - 684
EP  - 688
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201205.117
DO  - 10.2991/aebmr.k.201205.117
ID  - Shmyreva2020
ER  -