Game Analysis on Online Reputation of Cross-Border E-Commerce

DOI

10.2991/aebmr.k.200708.060How to use a DOI?

Keywords

online reputation, cross-border e-commerce, One Belt and One Road Initiative, game theory, game analysis

Abstract

The development of Internet technology and e-commerce enables traders to find a wide variety of trading partners across geographical and national boundaries. Online trading has a significant role in promoting the development of One Belt and One Road business transactions. For transactions that cross geographical or national boundaries, the seller’s reputation is an important decision basis for the buyer to decide whether to buy. In a virtual environment, without the reputation information of the sellers, low quality products and sellers will “expel” high-quality products and sellers. This paper adopts the game theory and uses the method of game analysis to analyze the influence of online reputation on the trading success rate, trading volume and trading price. Based on the game analysis, it is concluded that, there are strong positive relationship between seller’s reputation and the buyer’s purchase intention, the probability of transaction, the volume of transaction and the price of transaction.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Bo Peng
PY  - 2020
DA  - 2020/07/09
TI  - Game Analysis on Online Reputation of Cross-Border E-Commerce
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 313
EP  - 316
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.060
DO  - 10.2991/aebmr.k.200708.060
ID  - Peng2020
ER  -