Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)

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Research on Shaping of Chinese Corporate Image in Myanmar

Authors
Jiao Li, Wei Wang, Yang Zhou, Hong Yi
Corresponding Author
Jiao Li
Available Online 9 July 2020.
DOI
10.2991/aebmr.k.200708.028How to use a DOI?
Keywords
corporate image, overseas image, cross-culture, shaping
Abstract

Based on the corporate image theory and the basis of the Chinese Foreign Languages Bureau’s Overseas Corporate Image Survey and Analysis Report (2014, 2015, 2016), this paper conducts on-the-spot investigation and in-depth study of Chinese companies in Myanmar. On the basis of in-depth analysis and summarization of Chinese companies’ image in Myanmar, they have found out the factors affecting the image of Chinese enterprises in Myanmar, and put forward some constructive suggestions for Chinese enterprises to shape the image in Myanmar, which can be a strategy for Chinese enterprises to communicate with each other. The formulation and reference can provide theoretical supplements for Chinese enterprises’ direct investment and risk management in Myanmar, and hope that the negative effects of enterprises in Myanmar will force Chinese enterprises to transform and upgrade, and enhance the recognition of Chinese enterprises and Chinese products in the international market. In order to shape the image of an excellent Chinese overseas company. As a supplement to the overseas image research of Chinese enterprises, the research on the image formation of Chinese corporate image in Myanmar has important theoretical and practical significance.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
9 July 2020
ISBN
10.2991/aebmr.k.200708.028
ISSN
2352-5428
DOI
10.2991/aebmr.k.200708.028How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Jiao Li
AU  - Wei Wang
AU  - Yang Zhou
AU  - Hong Yi
PY  - 2020
DA  - 2020/07/09
TI  - Research on Shaping of Chinese Corporate Image in Myanmar
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 143
EP  - 147
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.028
DO  - 10.2991/aebmr.k.200708.028
ID  - Li2020
ER  -