Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)

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International Investment Strategies of Chinese High-Tech Company——In the Example of DJI’ Four Flyings Strategy

Authors
Xiangshi Mao, Jia Cheng, Yuan Li, Yan Zhang
Corresponding Author
Yuan Li
Available Online 9 July 2020.
DOI
10.2991/aebmr.k.200708.037How to use a DOI?
Keywords
DJI UAVs, products innovation, “Four Flyings” strategy
Abstract

nowadays many Chinese enterprises invest abroad, especially the high-tech companies, which possess stronger competence than before. For international enterprises, if they want to stand out in the intensive international competition and share a big piece of the international market, competitive products are essential. Undoubtedly, the magic weapon for good products is innovation! DJI is a representative of Chinese high-tech that attending international competition with proper strategy of innovation in the era of science and technology. By adhering to R&D and innovation of Unmanned Aerial Vehicles (UAVs for short), DJI have improved the competitiveness of its consumer UAVs and taken the lead in consumer UAVs worldwide, thus gradually acquires the largest market share of global consumer UAV. So, what is the core competitiveness of the DJI UAVs? The key point is that DJI holds the concept of “open” and “participation” and aims at producing the UAVs that common customers would like to buy and could manipulate, and always insists on “Four Flyings” strategy oriented products innovation.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
9 July 2020
ISBN
10.2991/aebmr.k.200708.037
ISSN
2352-5428
DOI
10.2991/aebmr.k.200708.037How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Xiangshi Mao
AU  - Jia Cheng
AU  - Yuan Li
AU  - Yan Zhang
PY  - 2020
DA  - 2020/07/09
TI  - International Investment Strategies of Chinese High-Tech Company——In the Example of DJI’ Four Flyings Strategy
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 193
EP  - 198
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.037
DO  - 10.2991/aebmr.k.200708.037
ID  - Mao2020
ER  -