Self-presentation Strategy of WeChat Users with Motives Impact on the Formation of Online Social Capital
Haihui Guo, Yunlong Duan
Available Online October 2017.
- https://doi.org/10.2991/isbcd-17.2017.48How to use a DOI?
- Self-presentation, WeChat, social capital, motive
- WeChat is a social networking platform. WeChat users create the content online to present themselves online, called self-presentation strategy, to build a personal network identity. This identity has the form of capital -- the social capital. If the WeChat users take full account of the dimensions of the relationship maintenance and relationship initiation, the self-presentation of individual online social capital will be shaped more effective, and this effect will be positively magnified. The study proved the moderator role of motive of WeChat usage in effectively adjustment the formation of WeChat users' online social capital shaped by self-presentation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Haihui Guo AU - Yunlong Duan PY - 2017/10 DA - 2017/10 TI - Self-presentation Strategy of WeChat Users with Motives Impact on the Formation of Online Social Capital BT - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017) PB - Atlantis Press SP - 236 EP - 240 SN - 2352-5428 UR - https://doi.org/10.2991/isbcd-17.2017.48 DO - https://doi.org/10.2991/isbcd-17.2017.48 ID - Guo2017/10 ER -