Proceedings of the 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)

Research on the Influencing Factors of Reverse Innovation of Non - core Enterprises

Authors
Guifeng Song, Dongping Yu, Xiangxue Lu
Corresponding Author
Guifeng Song
Available Online October 2017.
DOI
https://doi.org/10.2991/isbcd-17.2017.2How to use a DOI?
Keywords
Non-core enterprise, reverse innovation, influencing factors, prospect
Abstract
Innovation is the key to maintain core competitiveness for enterprises. In addition, innovation can make non-core enterprise become core enterprise, so it is vital for non-core enterprises and core enterprises. With the development of economic globalization and the deepening of reverse innovation, it is necessary to summarize the influencing factors of reverse innovation of non-core enterprises. On the basis of expounding the concept and characteristics of reverse innovation, this paper summarizes the motivation factors and resistance factors which influence the reverse innovation of non - core enterprises, and prospect the future research which will help non-core enterprises improve core competitiveness through innovation and enter the mainstream market.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Guifeng Song
AU  - Dongping Yu
AU  - Xiangxue Lu
PY  - 2017/10
DA  - 2017/10
TI  - Research on the Influencing Factors of Reverse Innovation of Non - core Enterprises
BT  - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)
PB  - Atlantis Press
SP  - 5
EP  - 10
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-17.2017.2
DO  - https://doi.org/10.2991/isbcd-17.2017.2
ID  - Song2017/10
ER  -