Research on the Influencing Factors of Reverse Innovation of Non - core Enterprises
Guifeng Song, Dongping Yu, Xiangxue Lu
Available Online October 2017.
- https://doi.org/10.2991/isbcd-17.2017.2How to use a DOI?
- Non-core enterprise, reverse innovation, influencing factors, prospect
- Innovation is the key to maintain core competitiveness for enterprises. In addition, innovation can make non-core enterprise become core enterprise, so it is vital for non-core enterprises and core enterprises. With the development of economic globalization and the deepening of reverse innovation, it is necessary to summarize the influencing factors of reverse innovation of non-core enterprises. On the basis of expounding the concept and characteristics of reverse innovation, this paper summarizes the motivation factors and resistance factors which influence the reverse innovation of non - core enterprises, and prospect the future research which will help non-core enterprises improve core competitiveness through innovation and enter the mainstream market.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Guifeng Song AU - Dongping Yu AU - Xiangxue Lu PY - 2017/10 DA - 2017/10 TI - Research on the Influencing Factors of Reverse Innovation of Non - core Enterprises BT - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017) PB - Atlantis Press SP - 5 EP - 10 SN - 2352-5428 UR - https://doi.org/10.2991/isbcd-17.2017.2 DO - https://doi.org/10.2991/isbcd-17.2017.2 ID - Song2017/10 ER -