The Choice of the Southeast Asian Market Entry Mode: A Performance Appraisal Model based on Fuzzy AHP

DOI

10.2991/isbcd-16.2016.14How to use a DOI?

Keywords

Entry mode, southeast asian market, fuzzy AHP

Abstract

Many studies have identified several factors that influence the choice of an entry mode for the Southeast Asian market. In this paper, a conceptual model of factors is proposed, research propositions are developed, and misty mathematics knowledge is used. We proposed a generalized model based on fuzzy AHP to evaluate the best entry mode dealing with the rating of both qualitative and quantitative criteria, in order to help managers make better decisions.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fan Yu
AU  - Jianfeng Yao
PY  - 2016/11
DA  - 2016/11
TI  - The Choice of the Southeast Asian Market Entry Mode: A Performance Appraisal Model based on Fuzzy AHP
BT  - Proceedings of the 2016 International Symposium on Business Cooperation and Development
PB  - Atlantis Press
SP  - 63
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-16.2016.14
DO  - 10.2991/isbcd-16.2016.14
ID  - Yu2016/11
ER  -