Influence on Sales Channels of Supply Chain Structure under Power Balance

DOI

10.2991/ipemec-15.2015.5How to use a DOI?

Keywords

Dual-channel; Pricing decisions; Substitutability; Equilibrium

Abstract

This paper considered a supply chain system with two manufacturers, each producing a single substitutable product. The products are sold through the common retailer or the manufacturer’s online sales channel. The purpose of this paper is to analyze the equilibrium pricing strategy and profits under different channel combinations on both sides of the manufacturer and the retailer, using the Nash power between manufacturer and retailer, and to explore the advantages and disadvantages of the manufacturers developing the online sales channel.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dapeng Yang
AU  - Meidan Xiao
AU  - Mingyang Chen
PY  - 2015/05
DA  - 2015/05
TI  - Influence on Sales Channels of Supply Chain Structure under Power Balance
BT  - Proceedings of the 2015 International Power, Electronics and Materials Engineering Conference
PB  - Atlantis Press
SP  - 23
EP  - 28
SN  - 2352-5401
UR  - https://doi.org/10.2991/ipemec-15.2015.5
DO  - 10.2991/ipemec-15.2015.5
ID  - Yang2015/05
ER  -