Understanding Impulsive Buying for Fashion Products in Generation Z

DOI

10.2991/978-94-6463-244-6_55How to use a DOI?

Keywords

Impulsive buying behaviour; generation Z; fashion products; brand image; price; mental budgeting; self-control

Abstract

Impulsive buying is unplanned, arouses passion, lack of deliberation, and more unbearable buying behaviour. Many things affect impulsive buying behaviour, but what will be understood in this research are brand image, price, mental budgeting, and self-control. Generation Z has its characteristics in shopping patterns. The present study aims to provide a more integrated picture of impulsive buying behaviour for fashion products, especially in Generation Z. The following article combines three studies while presenting each study’s unique results. However, discussions and conclusions are based on the results of the three studies.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Laurentia Verina Halim
AU  - V. Heru Hariyanto
AU  - Ananta Yudiarso
AU  - Setiasih
AU  - Erlin Anggraini
AU  - Kevin Parindra
AU  - Nada Ayu Yuniarti
PY  - 2023
DA  - 2023/09/30
TI  - Understanding Impulsive Buying for Fashion Products in Generation Z
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 367
EP  - 376
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_55
DO  - 10.2991/978-94-6463-244-6_55
ID  - Halim2023
ER  -