Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Religious Influencers on Social Media: Do They Really Affect Followers’ Religiosity and Intention to Donate?

Authors
Rosaline Benefiola Joanly1, Serli Wijaya1, *, Ferry Jaolis1
1Petra Christian University, Surabaya, Indonesia
*Corresponding author. Email: serliw@petra.ac.id
Corresponding Author
Serli Wijaya
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_101How to use a DOI?
Keywords
Influencer credibility; Religious influencer; Religiosity; Social media engagement; Donation intention
Abstract

The purpose of this study is to examine the effect of religious influencers’ credibility on followers’ religiosity, social media engagement, and donation intention. Primary data was acquired through online surveys to 204 Instagram and TikTok followers of the religious influencers. PLS-SEM technique was utilized to assess the structural model in the study. The results show that the credibility of religious influencers, respectively, has a direct and significant effect on followers’ religiosity, social media engagement, and donation intention. Followers’ religiosity significantly mediates the effect of religious influencers’ credibility on followers’ social media engagement. In addition, followers’ social media engagement appears to be a significant mediating variable of the effect of religious influencers’ credibility on followers’ donation intention.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
10.2991/978-94-6463-008-4_101
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_101How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rosaline Benefiola Joanly
AU  - Serli Wijaya
AU  - Ferry Jaolis
PY  - 2022
DA  - 2022/12/05
TI  - Religious Influencers on Social Media: Do They Really Affect Followers’ Religiosity and Intention to Donate?
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 805
EP  - 813
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_101
DO  - 10.2991/978-94-6463-008-4_101
ID  - Joanly2022
ER  -