Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Collaborative Strategy to Maintain Sinona Indonesia’s Financial and Operational Sustainability in the New Normal Era

Authors
Noviaty K. Darmasetiawan1, *, Henrycus W. Santoso1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: noviatykds@staff.ubaya.ac.id
Corresponding Author
Noviaty K. Darmasetiawan
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_38How to use a DOI?
Keywords
Collaborative strategy; Trust; Willingness to share; New normal era
Abstract

This study aims to analyze (1) the pentahelix network collaboration strategy carried out by Sinona Indonesia in the new normal era; (2) the role of the collaboration strategy in the pentahelix network in maintaining the financial and operational sustainability of Sinona Indonesia in the new normal era; and (3) the pre-conditions needed to develop the pentahelix network collaboration strategy carried out by Sinona Indonesia in the new normal era. The research method used was a phenomenological qualitative method. Qualitative data were obtained using in-depth interviews with the owners and employees of the Sinona Indonesia company, complemented by the triangulation method with the pentahelix carried out by Sinona Indonesia. The results show that (1) the pentahelix network collaboration strategy used by Sinona Indonesia in the new normal era can increase Sinona Indonesia’s capabilities, especially in synergizing in increasing capabilities, especially in overcoming the crisis period towards the new normal era; (2) the strategic role of collaboration in the pentahelix network strengthens Sinona Indonesia in the four management pillars to be able to maintain Sinona Indonesia’s financial and operational sustainability in the new normal era; (3) The pentahelix network collaboration strategy used by Sinona Indonesia in the new normal era requires preconditions in the form of trust and willingness to share in the network in order to achieve a synergy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_38How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Noviaty K. Darmasetiawan
AU  - Henrycus W. Santoso
PY  - 2022
DA  - 2022/12/05
TI  - Collaborative Strategy to Maintain Sinona Indonesia’s Financial and Operational Sustainability in the New Normal Era
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 287
EP  - 294
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_38
DO  - 10.2991/978-94-6463-008-4_38
ID  - Darmasetiawan2022
ER  -