Green Concept: Customer Satisfaction in the Service Business

DOI

10.2991/aebmr.k.200127.050How to use a DOI?

Keywords

green marketing, customer satisfaction, environmental awareness

Abstract

This study aims to determine the factors that influence customer satisfaction. The research method used was quantitative. The sampling technique used purposive sampling with 96 respondents. The analysis technique in this study consisted of three stages, namely the first stage of the validity test, the second stage of the reliability test, and the third stage using SEM (Structural Equation Modeling) through SmartPls 3.0 software. The results of this study explained that environmental awareness had a significant effect on current green practices, current green practices had an influence on customer satisfaction, green perceived quality had no effect on customer satisfaction, green marketing had no effect on green perceived quality, and green marketing had no effect on customer satisfaction.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H. P. Dewi
PY  - 2020
DA  - 2020/01/31
TI  - Green Concept: Customer Satisfaction in the Service Business
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 244
EP  - 250
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.050
DO  - 10.2991/aebmr.k.200127.050
ID  - Dewi2020
ER  -