Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media

DOI

10.2991/aebmr.k.200127.013How to use a DOI?

Keywords

Millennial generation, digitalization, entrepreneurial intention, personal attitude, educational support

Abstract

Millennial generation is closely related to the Industrial Revolution 4.0 that pays digitalization and automation in all aspects of human life. The number of digital technology-startups has emerged as a challenge for millennials to adapt and be able to use digitalization appropriately to be creative and competitive. Therefore, many factors can affect entrepreneurial intention. This study aims to determine the impact of personal attitude, educational support, and social media on the entrepreneurial intention of university students as the millennial generation. The model was tested on 150 university students in Indonesia. Data were analyzed by the Partial Least Squares (PLS) using Smart PLS 3.0. The result of this study concluded that personal attitude, educational support, and social media had a positive impact on entrepreneurial intention. There are useful implications and recommendations for policymakers and educators that are crucial in developing innovative and entrepreneurial human capital.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - P.A. Kusumawardhany
AU  - I.M.B. Dwiarta
PY  - 2020
DA  - 2020/01/31
TI  - Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 63
EP  - 68
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.013
DO  - 10.2991/aebmr.k.200127.013
ID  - Kusumawardhany2020
ER  -