The effect of gastronomy and destination attractiveness on satisfaction and behavior intention in traditional cuisines in Yogyakarta

DOI

10.2991/insyma-19.2019.51How to use a DOI?

Keywords

gastronomy, destination attractiveness, satisfaction, behavior intention

Abstract

The study aims to provide an integrated model to explain the effect of gastronomy and destination attractiveness on tourist behavior. The survey was conducted in Yogyakarta with the target of domestic tourist respondents. Analysis of Structural Equation Modeling (SEM) was used to test the hypothesis of the proposed model. The results of the study show that gastronomy attractiveness affects destination attractiveness and satisfaction. While destination attractiveness does not affect satisfaction and satisfaction affects behavior intention.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Siti Rahayu
PY  - 2019/03
DA  - 2019/03
TI  - The effect of gastronomy and destination attractiveness on satisfaction and behavior intention in traditional cuisines in Yogyakarta
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 198
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.51
DO  - 10.2991/insyma-19.2019.51
ID  - Rahayu2019/03
ER  -