The influence of innovativeness, involvement and use of social media to travel content creation for Surabaya’s traveler

DOI

10.2991/insyma-19.2019.39How to use a DOI?

Keywords

social media use, travel content creation, innovativeness, involvement

Abstract

The purpose of this research is to find out and analyze the use of social media to share tourist information through online content. The results of this study show the influence of making social media on travel content, innovativeness, and involvement of Surabaya travelers in sharing tourist information. Of the 4 hypotheses, 1 hypothesis was not supported. The supported hypothesis shows that the model is theoretically significant. Meanwhile, unsupported hypothesis shows that innovation had no effect on social media use, due to human resource problems, in particular: inadequate skills, low competence, and low motivation to be involved in innovation processes that can hamper access to innovative technology, given that making travel content is a new technology.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ulfi Olivia Luthfatul Latifah
AU  - Veny Megawati
AU  - Fitri Novika Widjaja
PY  - 2019/03
DA  - 2019/03
TI  - The influence of innovativeness, involvement and use of social media to travel content creation for Surabaya’s traveler
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 152
EP  - 154
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.39
DO  - 10.2991/insyma-19.2019.39
ID  - Latifah2019/03
ER  -