Explanatory study of factors affecting purchase intention of low-technology innovation of local products in Surabaya

DOI

10.2991/insyma-19.2019.35How to use a DOI?

Keywords

consumer doubt, skepticism, familiarity, value for money, purchase intention

Abstract

The purpose of this study is to examine the effect of consumer doubt, skepticism, familiarity, value for money, information seeking, and aesthetic design on purchase intention of low-technology innovation of the local product. There are 7 variables used for this research, namely consumer doubt, skepticism, familiarity, value for money, information seeking, aesthetic design, and purchase intention. This research applied a quantitative approach with multiple linear regression method. Data gathered from 200 respondents who bought low-technology innovation products of local products in Surabaya. The data processing used PASW Statistic 18 for Windows software. The results of this study indicate that consumer doubt, skepticism, familiarity, value for money, information seeking, and aesthetic design simultaneously have a significant effect on purchase intention of low-technology innovation of local products. However, if the variables are tested separately, it is found that consumer doubt and skepticism have a significant negative effect on purchase intention. Familiarity, information seeking, and aesthetic design have a significant positive influence on purchase intention. While of value for money has an insignificant effect on purchase intention.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jeremy Jethro
AU  - Silvia Margaretha
AU  - Christina R. Honantha
PY  - 2019/03
DA  - 2019/03
TI  - Explanatory study of factors affecting purchase intention of low-technology innovation of local products in Surabaya
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 136
EP  - 139
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.35
DO  - 10.2991/insyma-19.2019.35
ID  - Jethro2019/03
ER  -