Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)

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Exploring the Potential of Social Enterprise-Based Development for Rural Tourism Destinations: A Strategic Approach in Desa Cibubuan, Sumedang

Authors
Sarojini Imran1, *, Riza Firmansyah1, Ati Hermawati1, Laili Fitria Noor1
1Universitas Pancasila, South Jakarta, Indonesia
*Corresponding author. Email: jini.imran@univpancasila.ac.id
Corresponding Author
Sarojini Imran
Available Online 11 December 2024.
DOI
10.2991/978-94-6463-585-0_48How to use a DOI?
Keywords
Rural tourism; Social enterprise; Community empowerment; Sustainable tourism
Abstract

This study investigates the potential of social enterprise-based development as a strategic approach to enhancing rural tourism in Desa Cibubuan, Sumedang. By integrating social entrepreneurship principles with rural tourism development, this research aims to identify sustainable strategies that can promote economic growth, community empowerment, and cultural preservation. Through a combination of literature review, field observations, and stakeholder interviews, the study explores how social enterprises can address local challenges and create value for the community. Key findings suggest that social enterprises can effectively mobilize local resources, foster community participation, and ensure long-term sustainability. The implications of these findings provide valuable insights for policymakers, practitioners, and scholars interested in leveraging social entrepreneurship for rural development. This research contributes to the broader discourse on sustainable tourism and offers a practical framework for implementing social enterprise initiatives in rural settings.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
11 December 2024
ISBN
978-94-6463-585-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-585-0_48How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sarojini Imran
AU  - Riza Firmansyah
AU  - Ati Hermawati
AU  - Laili Fitria Noor
PY  - 2024
DA  - 2024/12/11
TI  - Exploring the Potential of Social Enterprise-Based Development for Rural Tourism Destinations: A Strategic Approach in Desa Cibubuan, Sumedang
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 712
EP  - 721
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_48
DO  - 10.2991/978-94-6463-585-0_48
ID  - Imran2024
ER  -