Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)

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Development of Online Cooperative Model: A Case Study of Wadah Titian Harapan Consumer Cooperative

Authors
Ni Luh Devi Kusuma Wati1, Djohan Gunawan Hasan1, Winarno Winarno1, *
1Multimedia Nusantara University, Jalan Scientia Boulevard Gading Road, Curug Sangereng, Serpong, Kabupaten, Tangerang, Banten, 15810, Indonesia
*Corresponding author. Email: pmwinarno@umn.ac.id
Corresponding Author
Winarno Winarno
Available Online 11 December 2024.
DOI
10.2991/978-94-6463-585-0_4How to use a DOI?
Keywords
Cooperative; User Interface; User Experience; Minimum Viable Product
Abstract

This study investigates user responses to the koperasiwadah.com website in the context of User Interface (UI) and User Experience (UX), as well as the analysis of its impact on the business of Wadah Titian Harapan Consumer Cooperative (KKWTH). The survey was conducted offline through FGD involving eight respondents and using an online survey via Google Form involving 53 respondents of various ages and occupational backgrounds, mostly from KKWTH members. The survey results show positive responses regarding the appearance, speed of access, and user comfort with the website. Suggestions from respondents include improvements in appearance, graphic design, and content updates. Business impact analysis indicates potential increase in public knowledge about cooperatives, sales of local products, members’ business interests, KKWTH income, as well as transparency and public trust. Conclusions and recommendations include expanding news content with inspirational stories, simplifying information, and improving product displays to enhance customer understanding and sales conversion. It is hoped that further development will have a positive impact on KKWTH and the general public.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
11 December 2024
ISBN
978-94-6463-585-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-585-0_4How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Luh Devi Kusuma Wati
AU  - Djohan Gunawan Hasan
AU  - Winarno Winarno
PY  - 2024
DA  - 2024/12/11
TI  - Development of Online Cooperative Model: A Case Study of Wadah Titian Harapan Consumer Cooperative
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 40
EP  - 48
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_4
DO  - 10.2991/978-94-6463-585-0_4
ID  - Wati2024
ER  -