Unlocking Market Opportunities: Analyzing Generation Z’s Intention to Use Riliv for Overcoming Mental Health Issues Caused by Parent-Child Relations Problems Through Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM)

DOI

10.2991/978-94-6463-585-0_29How to use a DOI?

Keywords

Mental Health; Digital Mental Health Service; Generation Z; Indonesia; Theory of Planned Behavior (TPB); Technology Acceptance Model (TAM)

Abstract

Mental health consultation has transformed virtually through digital applications. Although several prior studies have focused on mental health issues, there are limited empirical studies that focus on certain demographic intentions in using Digital Mental Health Services in and about the Mental Health Company provider in Indonesia. This study aims to analyze Generation Z’s intention to use Riliv as a Digital Mental Health Service to overcome parent-child relationship problems using the combined framework of Theory Planned Behavior (TPB) and Technology Acceptance Model (TAM) to evaluate the significant influencing factors to use Riliv. Data were collected from an online survey questionnaire completed by 304 valid respondents aged 18-25, all belonging to Generation Z. The data were analyzed using Structural Equation Modelling (SEM) via AMOS. The study revealed a significant influence of Perceived Ease of Use on Perceived usefulness and Perceived Usefulness on Attitude. Furthermore, Attitude, Subjective Norms, and Perceived Behavior Control (p<0.05) significantly influence Generation Z’s Intention to Use (IU) to use Riliv’s Digital Mental Health Service. However, Perceived Usefulness and Perceived Ease of Use (p>0.05) had no direct significant influence on Generation Z’s Intention to Use. The findings of this study might be useful to Riliv as the service provider to develop market strategies and mental-health area researchers in Indonesia.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Anddrew Richmond Thezo
AU  - Moch. Riyadh Rizky Adam
AU  - Munawaroh Zainal
PY  - 2024
DA  - 2024/12/11
TI  - Unlocking Market Opportunities: Analyzing Generation Z’s Intention to Use Riliv for Overcoming Mental Health Issues Caused by Parent-Child Relations Problems Through Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM)
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 409
EP  - 422
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_29
DO  - 10.2991/978-94-6463-585-0_29
ID  - Thezo2024
ER  -