The Role of Intergenerational Influence to Indonesian Movie Ticket Purchase Among Indonesian Gen Z: A Conceptual Framework

DOI

10.2991/978-94-6463-585-0_51How to use a DOI?

Keywords

Intergenerational Influence; Purchase Intention; Indonesian Movies

Abstract

Researchers have concluded that deductive research on the IGI on movie consumption offered novelty and originality, especially in quantitative method with action research strategy as explored in many literature. Understanding IGI's role in movie consumption is essential for developing effective marketing strategies and creating films that resonate across generations, ensuring the sustained growth of the Indonesian film industry as how the success of Petualangan Sherina 2 showed empirical evidence of it.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Panji Nandiasa Ananda Mukadis
AU  - Mustika Sufiati Purwanegara
AU  - Atik Aprianingsih
PY  - 2024
DA  - 2024/12/11
TI  - The Role of Intergenerational Influence to Indonesian Movie Ticket Purchase Among Indonesian Gen Z: A Conceptual Framework
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 748
EP  - 753
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_51
DO  - 10.2991/978-94-6463-585-0_51
ID  - Mukadis2024
ER  -