Proceedings of the International Conference on Law Reform (5th Inclar 2024)

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Trademark Reconceptualization to Increase the Value of Creative Economy Products Based on Intellectual Property Rights

Authors
Djulaeka Djulaeka1, *, Makhmud Zulkifli1, Tannia Dinda Kumala1
1University of Trunojoyo Madura, Bangkalan, East Java, Indonesia
*Corresponding author. Email: djulaeka@trunojoyo.ac.id
Corresponding Author
Djulaeka Djulaeka
Available Online 28 February 2025.
DOI
10.2991/978-2-38476-362-7_41How to use a DOI?
Keywords
Collective Mark; Creative Economy; Local Regulations
Abstract

Trademarks are one of the intellectual property rights regimes that influence the selling value and reputation of MSME creative economy products. The study in this article is related to the potential of creative economy products in the craft sector that are pursued by micro, small, and medium enterprises in Bangkalan Regency but still need to be based on intellectual property rights. Through the legislative approach, comparative studies and factual approaches, it was found that there were obstacles or obstacles in trademark registration due to the limited subsidy budget from the Regional Government and the lack of awareness of business actors regarding the understanding and importance of brand protection for MSME products so that the recommendations from the research results require the concept of utilizing intellectual property rights protection through collective mark (read: co-branding) through the creation of regional regulations that can frame the protection of creative economy products in the craft sector so that it continuously improves branding for creative economy products typical of the Bangkalan region in line with the Regional Government's vision to increase tourism visits for the Bangkalan area.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Law Reform (5th Inclar 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 February 2025
ISBN
978-2-38476-362-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-362-7_41How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Djulaeka Djulaeka
AU  - Makhmud Zulkifli
AU  - Tannia Dinda Kumala
PY  - 2025
DA  - 2025/02/28
TI  - Trademark Reconceptualization to Increase the Value of Creative Economy Products Based on Intellectual Property Rights
BT  - Proceedings of the International Conference on Law Reform (5th Inclar 2024)
PB  - Atlantis Press
SP  - 284
EP  - 294
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-362-7_41
DO  - 10.2991/978-2-38476-362-7_41
ID  - Djulaeka2025
ER  -