Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)

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Visual Identity of Islamic Preachers on Social Media

Authors
Zamzami Almakki1, *
1Visual Communication Design Department, Universitas Multimedia Nusantara, Scientia Boulevard Gading, Curug Sangereng, Serpong, Kab. Tangerang, Banten, 15810, Indonesia
*Corresponding author. Email: zamzami.almakki@umn.ac.id
Corresponding Author
Zamzami Almakki
Available Online 6 November 2023.
DOI
10.2991/978-2-38476-136-4_31How to use a DOI?
Keywords
Personal brand; Personal branding; Islamic preachers
Abstract

The rise of logo design and its application to preaching content on social media is an ongoing event and almost unheard of before. Generally, those who have logos as the embodiment of self-branding are politicians, creative people and actors in the entertainment world. Some preachers/ulama already have a logo and some don’t. Some preachers who already have a logo simultaneously display it on their profile picture and place it clearly in each of their content. This study seeks to explain the widespread application of logos to self-brands of preachers as their persistence in building positive perceptions in the minds of the public or personal branding. The method used is qualitative by observing the object, namely the preacher’s social media account which is then studied and linked to science that is closely related to explaining it. It is hoped that this research will produce arguments that support the application of visual identity to preachers on social media so that it becomes a belief booster for scholars who have done it and motivation for those who have not.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 November 2023
ISBN
10.2991/978-2-38476-136-4_31
ISSN
2352-5398
DOI
10.2991/978-2-38476-136-4_31How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zamzami Almakki
PY  - 2023
DA  - 2023/11/06
TI  - Visual Identity of Islamic Preachers on Social Media
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 360
EP  - 371
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_31
DO  - 10.2991/978-2-38476-136-4_31
ID  - Almakki2023
ER  -