Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)

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Application of the Hatta Motif of Samarinda Woven Sarong as the Identity of Mahakam Tourism Ship

Authors
M. Fulkha Tajri1, *, Olivia Febrianty Ngabito1, Sasferi Yendra1
1Visual Communication Design, Kalimantan Institute of Technology, Balikpapan, Indonesia
*Corresponding author. Email: fulkha.tajri@lecturer.itk.ac.id
Corresponding Author
M. Fulkha Tajri
Available Online 6 November 2023.
DOI
10.2991/978-2-38476-136-4_21How to use a DOI?
Keywords
Brand Identity; Mahakam Tour Ship; Hatta Motif Woven Sarong
Abstract

Mahakam River is the 2nd longest river in Indonesia, also a tourist destination and water transportation to transport crops (coal). Of course, it is one of the attractions in the scope of regional tourism with the presence of the Mahakam Tourism Ship to explore the banks of the river in Samarinda. The introduction of tourist attractions in the form of the ship will be supported by the local wisdom of the Hatta Motif of Samarinda Woven Sarong, which is also a unique identity that characterizes the city of Samarinda. Of course, an attractive combination design is needed for the emergence of identity for these tourist destinations. The absence of Brand Identity is an essential topic in this research, so it becomes’ a reminder for local and outside tourists in Samarinda that Branding is needed in appearance and meaning. Designing the Brand Identity of Mahakam Tourism Ship by implementing the Hatta Motif of Samarinda Woven Sarong is an option for visualizing the new identity of Mahakam Tourism Ship. The method used in this research refers to Practice-Based Research or practice-based research that relies on experience in creating a work. Three stages will be passed in creating the design, namely 1) Exploration, 2) Improvisation, and 3) Embodiment.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 November 2023
ISBN
10.2991/978-2-38476-136-4_21
ISSN
2352-5398
DOI
10.2991/978-2-38476-136-4_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - M. Fulkha Tajri
AU  - Olivia Febrianty Ngabito
AU  - Sasferi Yendra
PY  - 2023
DA  - 2023/11/06
TI  - Application of the Hatta Motif of Samarinda Woven Sarong as the Identity of Mahakam Tourism Ship
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 238
EP  - 244
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_21
DO  - 10.2991/978-2-38476-136-4_21
ID  - FulkhaTajri2023
ER  -