Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)

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Board Game Design to Learn about User Persona in Entrepreneurship Programme in Kurikulum Merdeka

Authors
Nadia Mahatmi1, *
1Visual Communication Design Department, Universitas Multimedia Nusantara, Scientia Boulevard Gading Serpong, Curug Sangereng, Kab., Tangerang, Banten, 15810, Indonesia
*Corresponding author. Email: nadia.mahatmi@umn.ac.id
Corresponding Author
Nadia Mahatmi
Available Online 6 November 2023.
DOI
10.2991/978-2-38476-136-4_13How to use a DOI?
Keywords
Kurikulum Merdeka; Board Game; Entrepreneurship; Persona
Abstract

Persona is a fictional character that represents the target audience so that the design process can be right on target. Knowledge of persona is very important in the world of entrepreneurship. The Entrepreneurship Program is one of the programs launched by the Ministry of Education and Culture in Kurikulum Merdeka. In Kurikulum Merdeka, educators are asked to provide teaching in an unconventional form. Board game is one of the media commonly used in game-based learning. This study discusses the design process of a board game regarding persona for the Entrepreneurship programme. The methodology used in this research is qualitative and quantitative. With this research, it is hoped that it will make it easier for other educators to create board games for the needs of Kurikulum Merdeka.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 November 2023
ISBN
10.2991/978-2-38476-136-4_13
ISSN
2352-5398
DOI
10.2991/978-2-38476-136-4_13How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nadia Mahatmi
PY  - 2023
DA  - 2023/11/06
TI  - Board Game Design to Learn about User Persona in Entrepreneurship Programme in Kurikulum Merdeka
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 146
EP  - 156
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_13
DO  - 10.2991/978-2-38476-136-4_13
ID  - Mahatmi2023
ER  -