The Effects of Instagram Video in Property Company Communications: Analysis of Instagram Account of BSD City, Alam Sutera, and Summarecon Serpong

DOI

10.2991/assehr.k.201202.051How to use a DOI?

Keywords

Instagram, Content analysis, Media format, Instagram video, Property industry

Abstract

We now live in the Industrial 4.0 era, where many industrial practices are combined with the latest smart technology. This phenomenon also impacts the property industry, with the interactive social media Instagram being used to establish relationships and communications with the public. Photos, infographics, and videos in Instagram Feed feature are used. The public then responds with views, likes, and comments. This study was conducted to assess the Company’s social media communications in audio/video format and public responses. The methodology used is a content analysis of 3 property industry Instagram accounts. The information obtained is further analyzed using Linear Regression. In some cases, it was found that Instagram contents that use audio/video format affect the likes obtained.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mochammad Koentjoro
PY  - 2020
DA  - 2020/12/03
TI  - The Effects of Instagram Video in Property Company Communications: Analysis of Instagram Account of BSD City, Alam Sutera, and Summarecon Serpong
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020)
PB  - Atlantis Press
SP  - 38
EP  - 45
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.051
DO  - 10.2991/assehr.k.201202.051
ID  - Koentjoro2020
ER  -