“Batik Ciprat” Branding Development by Rumah Kinasih Difable

DOI

10.2991/assehr.k.211223.156How to use a DOI?

Keywords

Branding Development; Batik Ciprat; Disable Community

Abstract

The Bhakti Kinasih Mandiri Foundation better known as Batik Ciprat Rumah Kinasih invites different abilities communities to create batik with splashing technique. As a small industry Batik Kinasih have produced various kind of batik, as well as the high demand from the domestic and international market. Thus, the aim of this research is to figure out how to optimize the branding of Batik Ciprat Rumah Kinasih, as a form of Less Contact Economy (LCE) implementation and support autonomous economic productivity. The method is Research and Development, implied in Forum Group Discussion (FGD), workshop, designing branding materials, and management as well. As the results prototypes, there are three main branding utilities like logo, packaging, and visual graphics recommendation.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Muh Ariffudin Islam
AU  - Anam Miftakhul Huda
AU  - Vinda Maya Setianingrum
AU  - Puspita Sari Sukardani
AU  - Gilang Gusti Aji
PY  - 2021
DA  - 2021/12/24
TI  - “Batik Ciprat” Branding Development by Rumah Kinasih Difable
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2021 (IJCAH 2021)
PB  - Atlantis Press
SP  - 905
EP  - 909
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211223.156
DO  - 10.2991/assehr.k.211223.156
ID  - Islam2021
ER  -