“Washing Hands” Public Service Announcement as a Covid-19 Response Effort

DOI

10.2991/assehr.k.201201.095How to use a DOI?

Keywords

Public Service Announcement, Washing Hands, Campaign, Flyer, Health Ministry

Abstract

The “Washing Hands” is a Public Service Advertisement that provides knowledge to people to wash their hands with the correct water, not only rubbing their hands, but there are several steps that must be passed so that the hands become germ-free. With the increase in knowledge of washing hands, it is hoped that the community can improve their quality of life and have an awareness of clean behaviour through hand washing. This campaign uses various advertising media, including: flyers, posters, animated videos; audio and social media (Twitter, Instagram and Facebook). The purpose of this study is to describe formalistically the flyer design of the “Wash hands with soap and running water” campaign which was designed by the Indonesian Ministry of Health. The three flyers Public Service Announcements “Wash hands with soap and running water” campaign which were designed by the Indonesian Ministry of Health have deficiency and excellence in each flyer. This study used qualitative research method to obtain the data from the flyers. Analytical descriptive approach is used to analyze the elements and design principles of the flyers. The third flyer has the highest score from the other two according to element and principle design theory. In the other hand it also has deficiency that becomes excellence from the other. Recommendation for developing design flyer of PSA “Wash hands with soap and running water” campaign is combining the excellence of the flyers and considering the elements and principles design theory.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Asidigisianti Surya Patria
AU  - Nova Kristiana
PY  - 2020
DA  - 2020/12/03
TI  - “Washing Hands” Public Service Announcement as a Covid-19 Response Effort
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 540
EP  - 546
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.095
DO  - 10.2991/assehr.k.201201.095
ID  - Patria2020
ER  -