The Study of Animal Products Perceived Quality Based on Cue Theory——Data from Fu Jian Province

DOI

10.2991/iemb-15.2015.54How to use a DOI?

Keywords

consumer perceived quality; animal products; cue theory; factor analysis; differences in characteristics

Abstract

Currently, with the animal product quality and safety incidents frequent occurrence, food quality and safety suffered serious doubt. This paper chooses consumers in Fujian Province markets as samples, administrative divisions as the principle of sample selected, and 918 consumers in Fu Zhou, Long Yan, Nan An, Quan Zhou, San Ming, Zhang Zhou etc, six cities as study objects. And study judgment basis on animal products consumer perceived quality based on cue theory, explore personal attributes’ influences on animal products consumer quality. The result shows that: color, cutting, packaging, the level of fat, marbling, PH value, price, brand, drug residues, origin certification, production date, catching season, cold chain distribution, purchase options, payment mechanisms, the last time buying experience etc, 16 quality cues can classified as five dimensions-store image, brand quality, processing, intuitive cognition and physical properties, and are basis for consumers to judge animal products consumer perceived quality. Personal attributes have a significant difference on the five dimensions, including gender, age, household type, education background.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Chao
AU  - Dong Xiaoxia
AU  - Li Ganqiong
AU  - Zhang Yumei
AU  - Li Zhemin
PY  - 2015/09
DA  - 2015/09
TI  - The Study of Animal Products Perceived Quality Based on Cue Theory——Data from Fu Jian Province
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 275
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.54
DO  - 10.2991/iemb-15.2015.54
ID  - Chao2015/09
ER  -