Research on the Packaging and Illustration Design Development Trend from the Psychology and Aesthetics Perspectives
- 10.2991/iemb-15.2015.44How to use a DOI?
- Packaging and Illustration Design; Psychology and Aesthetics; Literature Review.
In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand's core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wu Yixin PY - 2015/09 DA - 2015/09 TI - Research on the Packaging and Illustration Design Development Trend from the Psychology and Aesthetics Perspectives BT - Proceedings of the 2015 Conference on Informatization in Education, Management and Business PB - Atlantis Press SP - 223 EP - 227 SN - 2352-5398 UR - https://doi.org/10.2991/iemb-15.2015.44 DO - 10.2991/iemb-15.2015.44 ID - Yixin2015/09 ER -