Values of forest products in e-commerce economy during marketing process

DOI

10.2991/ieesasm-16.2016.120How to use a DOI?

Keywords

E-commerce, Forestry product sales, Superiority, Challenge, Countermeasure.

Abstract

With the rapid development of internet and e-commerce, e-commerce has brought people into digital business society as a mainstream pattern for enterprise future survival and development..Limited by forest workers' educational level and their own quality, their shortage of capability to accept, digest and absorb new technologies, new information and new achievements, and no trust and identification of e-commerce, broad distribution of forestry area in China and poor network infrastructure with insufficient investment, high operating costs and huge maintenance quantity, and slow speed, development of forestry e-commerce has been obstructed. Faced up to the surging trend of e-commerce, traditional sales mode of forest products will be no more suitable for the development requirements from Chinese forestry enterprises. To better promote the development of Chinese forestry enterprises, in-depth study on the operating mode of e-commerce in practical work will be of great practical significance to improve the development of forestry enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Wu
PY  - 2016/09
DA  - 2016/09
TI  - Values of forest products in e-commerce economy during marketing process
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 572
EP  - 576
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.120
DO  - 10.2991/ieesasm-16.2016.120
ID  - Wu2016/09
ER  -