Teaching Methods and Teaching Effect Relationship Empirical Research

DOI

10.2991/iea-15.2015.151How to use a DOI?

Keywords

MBA teaching; teaching methods; the overall quality

Abstract

The purpose of this case study is to obtain the level of effectiveness of using the teaching methods system, to provide the appropriate basis for rationality of teaching and learning activities designed. The corresponding data are obtained by the research of MBA students who participate in the course of Marketing Management in recent years. Depending on the data, the authors have found four main features from the relation between teaching methods and effect. First, the three basic traditional teaching methods include “ classroom teaching”, “ discussion ” and “case study” which must be integrated in order to be more effectiv, and make the experiential learning experience more popular. Second, a variety of teaching methods to enhance the overall quality might be under the influence of the length of service and students’ age. Third, the use of rational design process and the convergence of the state of teaching methods, can be more effective in limited teaching practice. Fourth, the current teaching methods system with reasonable time ratio is able to get good teaching effect. Meanwhile, the results of the study and laws also provides a basis for teaching methods of other MBA management courses.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Kong Rui
AU  - Yu Sha
AU  - Chen Junwei
PY  - 2015/09
DA  - 2015/09
TI  - Teaching Methods and Teaching Effect Relationship Empirical Research
BT  - Proceedings of the AASRI International Conference on Industrial Electronics and Applications (2015)
PB  - Atlantis Press
SP  - 608
EP  - 614
SN  - 2352-5401
UR  - https://doi.org/10.2991/iea-15.2015.151
DO  - 10.2991/iea-15.2015.151
ID  - Rui2015/09
ER  -