The Role of Millennials in the Development of Creative Industries as a Poverty Reduction Effort in Bengkulu City
- DOI
- 10.2991/assehr.k.210312.001How to use a DOI?
- Keywords
- Millennial generation, Creative industry, Poverty
- Abstract
In this paper, we propose a solution to reduce poverty in Bengkulu City through the role of the millennial generation in development of creative industry. This research uses a qualitative descriptive method that directly points to the potential of the millennial generation in developing creative industries. The data sources of this research consisted of secondary data and primary data. Secondary data were obtained from agencies or institutions, both formal and informal. While the primary data is obtained from Participatory Rural Appraisal (PRA) approach with observation data collection techniques, interviews, focus group discussions (FGD) and brainstorming. The results showed that the role of the millennial generation in developing creative industries such as product development, prices, places, promotions and resources has the potential to rapidly grow and develop as an effort to reduce poverty in Bengkulu City. This study is expected to become a reference for the government in overcoming poverty in Bengkulu City and making the creative industry a leading sector in Bengkulu City.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Veny Puspita AU - Fauzan AU - Deni Triyanto PY - 2021 DA - 2021/03/13 TI - The Role of Millennials in the Development of Creative Industries as a Poverty Reduction Effort in Bengkulu City BT - Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020) PB - Atlantis Press SP - 1 EP - 8 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210312.001 DO - 10.2991/assehr.k.210312.001 ID - Puspita2021 ER -