Developing A-Freemium Mobile Games Software Based On Augmented Reality-Commerce

DOI

10.2991/icst-18.2018.214How to use a DOI?

Keywords

Augmented Reality, In-App Purchase, Freemium, Mobile Game

Abstract

Marketing methods for selling software have experienced many changes. In-app Purchase Method (IAP) is one of the breakthrough solutions in selling a freemium software, where users can download and use the application for free, but there are premium features that must be paid. One of the challenges on the IAP system in mobile games is when choosing the type of payment media to buy a premium feature: several interruptions on internet connection and different server error may also reduce user satisfaction. This study aims to provide a solution by applying an Augmented Reality (AR) technology to the IAP system, so the system no longer requires an internet connection to the game server and the users easier to make the expenditure. The system is applied on the purchasing system in the Heroes of Surabaya mobile games which run on android operating system. Through AR technology, the purchasing system done by recognizing the markers. Thus, we contribute to provide an alternative solution for premium-app purchasing system, which normally it must be paid using digital money that not everyone recognizes and has it. So, the only need to do for every user who wants to buy premium feature/items in our mobile games is buying a marker card. From the experimental results, our application gets 96% user satisfaction from attractive sales innovations, but the speed only gets 35% of the level of user satisfaction. Light and distance markers are a key factor in the success rate in marker detection.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ari Kusumaningsih
AU  - Cucun Very Angkoso
AU  - Ubaidillah Ubaidillah
PY  - 2018/12
DA  - 2018/12
TI  - Developing A-Freemium Mobile Games Software Based On Augmented Reality-Commerce
BT  - Proceedings of the International Conference on Science and Technology (ICST 2018)
PB  - Atlantis Press
SP  - 1062
EP  - 1067
SN  - 2589-4943
UR  - https://doi.org/10.2991/icst-18.2018.214
DO  - 10.2991/icst-18.2018.214
ID  - Kusumaningsih2018/12
ER  -