Analysis on Brand Value Evaluation and Management

DOI

10.2991/icsste-16.2016.175How to use a DOI?

Keywords

Brand Value; Brand Management; Evaluation; Economic Construction

Abstract

Brand is an important intangible asset of enterprises and plays a vital function in building up a good external image of enterprises. Enterprise brand plays a positive role in relieving the contradictions of product supplies to some extent and then brings about excess profits and value for the healthy development of enterprises. With the continuous development of the market economy, brand value evaluation and effective management in enterprises become important ways to comprehensively improve the overall business image. In this paper, the effective brand value evaluation and management measures are mainly analyzed, aiming to provide a reference for effectively playing the important role of brand in the long-term development of enterprises.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jicheng Li
AU  - Fangfang Wang
PY  - 2016/05
DA  - 2016/05
TI  - Analysis on Brand Value Evaluation and Management
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 973
EP  - 976
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.175
DO  - 10.2991/icsste-16.2016.175
ID  - Li2016/05
ER  -