Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)

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Mediating the Impact of Green Packaging and Environmental Concern Towards Green Purchase Intention Through Environmental Attitude

Authors
Barida Rakhma Nuranti1, Sri Rahayu1, *, Setiyawami Setyawami1, Zuchdiawati Luthfi Utami1, Azizah Nurmalita1, Laila Nur Azizah1
1Universitas Negeri Semarang, Semarang, Indonesia
*Corresponding author. Email: srirahayu@uny.ac.id
Corresponding Author
Sri Rahayu
Available Online 11 December 2024.
DOI
10.2991/978-2-38476-303-0_18How to use a DOI?
Keywords
Green Packaging; Environmental Concern; Environmental Attitude; Green-Purchase Intention
Abstract

Environmental Attitude is believed to be an important variable that affects individual intentions to buy environmentally friendly products. The purpose of this study was to examine the mediating role of Environmental Attitudes, the influence of Green Packaging, and Environmental Concern on Green Purchase Intentions. In addition, the current study was also intended to test and to analyze variables that affect Environmental Attitudes and Green Purchase Intentions. This study used a quantitative approach. The population of this study was the consumers of Ades, a mineral water brand in Yogyakarta. Purposive sampling techniques were used to determine the criteria for the research sample selection. The sample criteria were a minimum age of 17 years, male and female genders, had bought Ades mineral water, and lived in D.I Yogyakarta. The research data were collected through the distribution of questionnaires using google forms to 178 respondents. Furthermore, the data were analyzed by using SEM SmartPLS version 3. The results of this study indicated that packaging and environmental concerns have a positive and significant effect on Environmental Attitudes and Green Purchase Intentions. However, Environmental Attitudes did not play a role as a mediating variable in the influence of Environmental Concern and Green Packaging on Green Purchase Intentions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 December 2024
ISBN
978-2-38476-303-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-303-0_18How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Barida Rakhma Nuranti
AU  - Sri Rahayu
AU  - Setiyawami Setyawami
AU  - Zuchdiawati Luthfi Utami
AU  - Azizah Nurmalita
AU  - Laila Nur Azizah
PY  - 2024
DA  - 2024/12/11
TI  - Mediating the Impact of Green Packaging and Environmental Concern Towards Green Purchase Intention Through Environmental Attitude
BT  - Proceedings of the 4th International Conference on Social Sciences and Law (ICSSL 2024)
PB  - Atlantis Press
SP  - 180
EP  - 195
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-303-0_18
DO  - 10.2991/978-2-38476-303-0_18
ID  - Nuranti2024
ER  -