Place of Academic Discourse in Corporate Culture of Modern University

DOI

10.2991/assehr.k.211122.045How to use a DOI?

Keywords

communications; academic discourse; corporate culture; reputation; university

Abstract

In November 2019, the authors conducted a survey of Bachelor’s and Master’s degrees students, Ph.D. candidates, teachers and employees of RUDN University. The aim of the study was to identify the role of corporate culture in the reputation development of the university, as well as the place of academic discourse in this process. Corporate culture is a complex of traditions and values of an organization supported by an extensive communication system. Based on the results of the study, the authors assessed the impact of corporate culture on the reputation of an educational institution. Also the characteristics of academic discourse were identified and the practice of corporate communications of RUDN University was studied. At the same time, the authors made recommendations for the creation of a corporate culture for global universities.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yulia N. Zemskaya
AU  - Anna V. Glagoleva
AU  - Evgeniya A. Kuznetsova
AU  - Irina Y. Kachesova
PY  - 2021
DA  - 2021/11/23
TI  - Place of Academic Discourse in Corporate Culture of Modern University
BT  - Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211122.045
DO  - 10.2991/assehr.k.211122.045
ID  - Zemskaya2021
ER  -