Optimizing the Way of Ideological and Political Education in Colleges and Universities from the Perspective of Communication

DOI

10.2991/assehr.k.201214.066How to use a DOI?

Keywords

New communication environment, Ideological and political education approach, Communication, Optimization and exploration

Abstract

Under the new situation, great changes have taken place in the social communication environment and the characteristics of the audience groups. The ultimate goal of ideological and political education is to achieve the educational effect of “entering the mind and entering the heart”, so that students can truly take the ideological and political course in colleges and universities as their lifelong benefit course. It has become the breakthrough point to optimize the ideological and political education in colleges and universities. Based on the communication, this work analyzed the current situation of ideological and political education in colleges and universities. According to communication channels, communicators and audience characteristics, the necessity of innovating ideological and political education in colleges and universities was demonstrated, and a series of ways to optimize the ideological and political education in colleges and universities were put forward.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiang Niu
PY  - 2020
DA  - 2020/12/16
TI  - Optimizing the Way of Ideological and Political Education in Colleges and Universities from the Perspective of Communication
BT  - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
PB  - Atlantis Press
SP  - 343
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.066
DO  - 10.2991/assehr.k.201214.066
ID  - Niu2020
ER  -