Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)

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Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University — An International Media Communication Study from the Perspective of the “Belt And Road” Initiative

Authors
Yiran Wu, Ge Wang
Corresponding Author
Yiran Wu
Available Online August 2019.
DOI
10.2991/icsshe-19.2019.235How to use a DOI?
Keywords
the “Belt and Road” initiative, national image, international media communication, general education
Abstract

This paper aims at finding the challenges and opportunities in the teaching of the national image of China in college general education courses. It analyzes the international media communication of China’s national image from the perspective of the “Belt and Road” initiative and discusses its influence on the teaching of related contents in Chinese university. It identifies the challenges in material preparation, teaching guidance and cultural difference awareness caused by China’s disadvantageous status in the international discourse and proposes corresponding countermeasures. This paper further point out the potential opportunities found in the process of overcoming such challenges and concludes with an optimistic assertion that with proper measures taken, general education courses in Chinese university are the best platform to cultivate students with international perspective, critical thinking and cultural confidence.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
10.2991/icsshe-19.2019.235
ISSN
2352-5398
DOI
10.2991/icsshe-19.2019.235How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yiran Wu
AU  - Ge Wang
PY  - 2019/08
DA  - 2019/08
TI  - Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University — An International Media Communication Study from the Perspective of the “Belt And Road” Initiative
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 252
EP  - 255
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.235
DO  - 10.2991/icsshe-19.2019.235
ID  - Wu2019/08
ER  -