Study on the Transformation and Upgrading of Suburban Tourism in Xinjin County, Chengdu City

DOI

10.2991/icsshe-19.2019.178How to use a DOI?

Keywords

suburban tourism, transformation and upgrading, Xinjin County

Abstract

This paper aims at putting forward policy recommendations after current situations and issues of the transformation and upgrading of suburban tourism are analyzed in Xinjin County. The results find single industry and imperfect function, tourism products homogeneity with no rural flavor, backward marketing methods and inadequate market development are the issues. To promote it, the government should: (1) enrich and optimize the structure of tourism products; (2) enrich single industry and imperfect function; (3) improve tourism marketing mode; (4) increase investment in tourism and strengthen the training and introduction of talents.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ge He
PY  - 2019/08
DA  - 2019/08
TI  - Study on the Transformation and Upgrading of Suburban Tourism in Xinjin County, Chengdu City
BT  - Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)
PB  - Atlantis Press
SP  - 494
EP  - 498
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-19.2019.178
DO  - 10.2991/icsshe-19.2019.178
ID  - He2019/08
ER  -